Paula spent 15 years in hospitality operations across continents before bringing that same systems-thinking to small businesses in New Zealand. She's a certified Xero advisor and trained bookkeeper, working in both English and Spanish. When she's not sorting someone's books or rebuilding their back end, she's reading — 58 books in 2025, tracked in a spreadsheet, obviously.

Skills & Expertise

Xero bookkeeping, GST returns & payroll
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App research & set up
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Business operations & admin support
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Systems design & process documentation
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Workflow automation
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Bilingual — English & Spanish

Key Responsibilities

Leads all client engagements from discovery through to ongoing support
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Manages bookkeeping, GST returns, and payroll for a portfolio of small business clients
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Designs and implements business systems, processes, and operational frameworks
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Identifies, onboards, and integrates the right tools and automations for each business
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Delivers Admin Sprints — intensive working sessions that get businesses unstuck and moving forward

Book a FREE discovery call

Just a click away

Things she'd tell you over coffee.

15 +

years in operations

Across continents, industries, and time zones

58+

books read in 2025

Yes, there's a spreadsheet tracking them.

2

languages

Working in English and Spanish

1

accountant partner

Flor handles what sits beyond bookkeeping

NOT SURE WHERE TO START?

The first step takes 30 minutes.

Pick a time that works for you. Tell us what's going on. We'll figure out together what needs to happen next. And it's completely free.

Schedule a Consultation

Paula Fernandez